Smart retail: why shoppers appreciate the power of artificial intelligence

We were all excited when we got a chance to talk to voice assistants like Siri or Cortana for the first time, or when Alexa played a song we asked her to find. But a lot has changed since then, especially with the proliferation of AI-based apps and platforms. And the power of AI has been recognised, especially in retail. These smart algorithms can help you offer your customers personalised ads and shopping experiences just by analysing data about their preferences and habits.
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